Within the phrases of, well-known media character, David Frost, “Tv allows you to be entertained in your house by folks you would not have in your house”. The operative phrase right here is ‘house’. In the event you think twice about what unites folks from totally different age teams, belonging to totally different social strata and gender at many given factors of time throughout the day, you’ll understand it’s their appointment with their favorite exhibits on tv. In a nutshell, tv is that medium of dependancy that brings folks again house, be it for the FIFA world cup, the protection of the final elections, the vigour of the IPL matches or any standard leisure programme. However what goes behind making folks from different backgrounds with different tastes get drawn to their TV units? Certainly, a multi pronged method in the direction of the programming of a selected tv channel – in brief, a programming technique that may appeal to or distract eyeballs.
Simpler mentioned than executed? This is how the programming head of the Common Leisure channel, Colours, Ashwini Yardi, and her group created a profitable technique for his or her channel. “For GECs like Star, Zee, and Colours, programming is a unique ball sport as in comparison with a movie channel as a result of every thing is authentic. You can’t be shopping for stuff however it’s a must to make stuff. After we began Colours, the very first thing was to attract an STT. STT is a strategic timetable, which you make in accordance with the time slots. So shall we say your present goes to begin at 7 pm and goes to go until prime time 11-11:30 pm. You then resolve if its 7:00 pm from Monday-Friday what am I going to indicate? Is it going to be a cleaning soap? If it’s a cleaning soap, then what sort of cleaning soap? Whether it is 7:30 pm then what’s the cleaning soap that individuals like to look at at 7:30 pm and so forth and so forth? So what technique we utilized in Colours was that from 7-10 pm we might go along with small city focus soaps ipl prediction punjab vs srh.
So in case you see this system schedule of Colours, we now have a really conventional cleaning soap at 7 which is extra based mostly on Vaishno Devi’s blessings and and so forth.; 7:30 is a dowry based mostly present which is a small city based mostly out of Lucknow and different components of UP; and eight o’clock is when we now have the largest present proper now, Balika Vadhu, which is once more based mostly on a rural background and has an idea like little one marriage. At 7:30 pm, we used a mythological like Krishna adopted it by a few exhibits, which had been a mixture of rural and metro centric. What we did then was to maneuver on to draw metro viewers and we began one thing like Worry Issue which acquired in all of the viewers from metros and all of the viewers which weren’t GEC watchers. So everybody got here to look at the 13 sizzling girls and Akshay Kumar. So we acquired all of the younger boys to look at the ladies and we acquired all of the younger ladies to look at Akshay Kumar. So that’s how we began the channel, which actually labored. So it is advisable to begin from the start of precisely what you wish to do after which slot by slot resolve what you will put the place and then you definately design every present individually”.