Want to Start a Self-Storage Business – Here’s the Marketing 101
The property taxes paid in the U.S. by self-storage companies in 2016 was over $3.50 billion. Storage facilities in America are more than McDonald’s. Any business owner in the self-storage business already knows their market. Storage units alone will not bring success to the storage business. If you market your business, boost your online presence and leverage on your networks you can achieve success in your business. Keep reading to know the marketing 101 for the business start-up of self-storage, read more.
Your marketing strategy is important, so you need to get a physical location that is suitable for this. Think about the people who will be renting your facilities in the area where you want to set up your business. Businesses do not want to haul their junk far away so you should choose locations which suitable demographics for your preferred customers, read more.
If you choose a location where many retirees live you may need large storage units. Small and cheap units will be needed if you decide to set up your business in areas where the community is just developing. Do not forget to factor in competition. Check to know whether there are more storage facilities, find out their prices and decide whether you are competitive or not, read more.
The name and logo of your self-storage business should be seen on the designs and structures of the physical location of your business. Your business should have in place a solid security system as well as a branding which matches your advertisements. With a solid and visible security system your renters will be more comfortable with your business, read more.
Start by going local on advertising your self-storage business. Your business can be promoted by the chamber of commerce if they add a link of your website on their website. With local billboards, newspapers, and television you can attempt to tap into the local networks. Use the cheap advertisement ideas that will customers online and in-person and save on your advertising overheads.
Both online reach and physical locations are important. Online presence is better to reach many clients. With a website you can reach customers who do not even know you. Create a strong, user-friendly and easy to navigate website. Include visual content that will make your website appealing. Your website which should be solid should have no broken links, a strong SEO and with the right coding, read more.
Try and tap in the 3.48 billion social media users through your solid website and social medial pages, read more.
Your page can rank high on top search engines through search engine optimization (SEO). The components of SEO include, usability, keywords and links. Because your business will grow fast, you can boost it using proper website configuration, blog posts and proper keywords. Your business will be strong if your have strong marketing efforts.